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Karl
Albrecht's seven-step model of strategy formulation is rapidly
becoming the method of choice for executives who want to shape the future
of their enterprises. He integrates the two critical success concepts
of customer focus and strategic vision, and provides a step-by-step
plan for aligning strategy, people, and systems around the core concept
of customer value.
CONTENTS:
Chapter
1. Quo Vadis: Why Organizations Are Losing Their Way
There Will
Always Be a Sears, IBM, and General Motors
Shock Waves and Shock Wave Riders
Road Map to Nowhere: The Price of Confusion
Vision, Illusion, or Hallucination?
The Northbound Train
The Power of a Common Cause
Chapter
2. Beyond Executive Management: The Call for Leadership
The Crisis
of Meaning
The Hand at the Helm
Service Leadership: To Lead is to Serve
Customer-Focused Leadership: The Service Triangle
Mobilizing Intelligence: Collective Smartness or Dumbness?
Chapter 3. Learning the New Rules of the Game
Finding
the Driving Patterns
New Structural Options
Three Business Models: Pre-Capitalist, Capitalist, and Post-Capitalist
From Organization to Enterprise
Chapter
4. The Design of Meaning: Piecing Together the Strategy Puzzle
Myths and
Misconceptions About Setting Direction
From Planning to Futuring
The Strategic Success Model
Connecting the Dots
The Strategy Formulation Process: Building the Model
Chapter
5. The Environmental Scan: What's Going On Out There?
Environmental
Intelligence: Your Crystal Ball
The Eight Critical Environments
Reading Your Crystal Ball
Chapter
6. The Organizational Scan: Who Are We?
Historicizing:
How the Enterprise Became What It Is
What Are We Really Good At?
How Do We Think?
What Do We Reward, Punish, and Condone?
Are We a Team?
Do We Learn and Develop?
Are We Well Led?
Are We Committed?
Chapter
7. The Opportunity Scan: What Are Our Possibilities?
Bifocal
Vision: the Near Field and the Far Field
Corposaurus: Dinosaur Thinking Can Lead to Extinction
Opportunities and Threats
Vulnerable Industries: Dinosaur Herds?
Scenario Planning: Playing the Possible Futures
What's Hot and What's Not: Modeling the Market
Walls, Doors, and Windows: Customer Access
Strategic Partnering: How to Leverage Resources
Chapter
8. Model Building 101: The Customer Value Model
Beyond
Product and Service: Think Customer Value
Finding the "Invisible Truth"
The Hierarchy of Customer Value
Building the Customer Value Model
Chapter
9. Model Building 102: Vision, Mission, and Values
Curing
the "Mission Statement Blues"
The Vision: What Do We Aspire to Be?
What Makes an Effective Vision Statement?
The Mission: How Should We Do Business?
What Makes an Effective Mission Statement?
Our Core Values: What Do We Stand For?
Beyond the Platitudes
Forming the Corporate Credo
Chapter
10. Model Building 103: Business Logic and Strategy
What is
Your Business Logic?
Your Customer Logic
Your Product Logic
Your Economic Logic
Your Structural Logic
Testing Your Business Logic: Does It Make Sense?
Chapter
11. Model Building 104: The Customer Value Package>
The
Infrastructure for Creating Customer Value
The Seven Components of the Customer Value Package
Analyzing Your Customer Value Package
Chapter
12. Strategic Gap Analysis: What's the "Delta"?
The
"Delta": The Disparity Between What Is and What Ought to Be
"Foreign" Strategy and "Domestic" Strategy
Closing the Gap With Strategic Initiatives
Chapter
13. Action Planning
Setting
Business Targets That Actualize the Strategic Model
Defining Key Result Areas
Setting the Few Critical Adaptive Goals
Chapter
14. Strategy Deployment
Don't Keep
It a Secret
Executive Evangelism: Creating Ownership for the Direction
Less is More: The Power of a Simple Message
Helping the Organization Learn
Success is Never Final, and Neither is the Strategy
Amacom, 1994
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